Have you tried finding the Kolkata FF result and ended up on the results page? You should have seen that there are the same brand names on ten different domain extensions. Kolkataff dot this, Kolkataff dot that, Kolkataff dot something else. It seems that all the operators registered all the domains. Actually, the entire case is the result of a very intelligent SEO strategy applied for many years in the Fatafat space.
The Problem of High Search Volume
There is high search volume for Kolkata FF every day. I mean hundreds of thousands of searches per day in the period when Baji plays. As there is such high search volume on the same keyword, being ranked on the first page is a golden opportunity. It is quite obvious for all the operators to wish to get some traffic. The easiest way to do that is to register the already well-known brand name on another domain extension and to hope that Google will still rank it high.
Why do New Extensions Appear?
Well, usually, the main brand name goes to an old and clean domain extension like dot in or dot com. However, once this name dominates the traffic, competing operators buy the same name on dot net, dot co, dot city, dot fun, dot xyz, and any other domain extension. Clones may either belong to copycats who wish to steal traffic or the original operators as additional backup domains. Whatever it is, users will see the same brand on twenty different websites.
The Backup Domain Strategy
Some of those clones are the actual backup domains. Fatafat result websites work in the legal grey area and these domains may be banned, penalized, or de-indexed by Google at any moment without any prior warning. For that reason, the clever operators create 4 to 5 backup domains that are copies of the main website. Once the main website is out of the search results, users will be silently redirected to the backup website and traffic flow will not be interrupted.
The Copycat Domain Strategy
However, the other half of the clone army is completely fake. These are copycats who have noticed the successful work of some popular Fatafat brand and decided to create a clone. Creating a similar website on a new domain extension, copying the design and content of it, these copycats benefit from the reputation of the original website. By the time when users notice where they are, their ads have been shown.
How does This Practice Affect the Regular User?
- Users visit different clones every time they use the search engine, confusing them with the same site.
- Bookmarks will stop working once the clone website gets closed for whatever reason.
- Sometimes fake tips or misleading content appears on clones instead of the original website.
- Result timing and Patti numbers may be the same on all the clones, but the trust factor may be very different.
- Some clones will put up aggressive ads and pop-ups that have never been on the original website.
How to Recognize the Original Website
Original websites kolkataff.net have the same design for months, load fast, and never try to deceive the users by suggesting them to download anything. Clones will have the pretty much the same design, but there will be some mistakes made in it mismatched fonts, broken links, excessive spammy banner ads or "official partners" labels that have never been officially assigned by anyone. If a website suddenly tries to convince you that you should download an APK file to check the result, it is a definite red flag.
Conclusion
The reason why the same brand name spreads across dozens of domains in the Kolkata FF space is the result of two strategies – the clever backup strategy of the original operators and the traffic hijack strategy of copycats. Anyway, both sides win from this mess, but only one of them cares about the user experience.
